AFIC
Association Française d'Investissement en Cheptel
Created in 1991, the French Association of Investments in Livestock allows individuals to buy cows with an average annual yield of 5%.
The association appealed to me to design an animation that explains in an attractive way its operating principle.
The goal is to make this unknown practice more accessible to the general public. For this, the effect of the paper cut and the use of neutral tones refer to elementary values, which gives a simple and fundamental touch to the universe. The dynamic animation featuring characters and icons that evolve in an agricultural environment makes it possible to distinguish the brand from the world of finance.
The goal is to make this unknown practice more accessible to the general public. For this, the effect of the paper cut and the use of neutral tones refer to elementary values, which gives a simple and fundamental touch to the universe. The dynamic animation featuring characters and icons that evolve in an agricultural environment makes it possible to distinguish the brand from the world of finance.
Tholelosan
The owner, the one who buys the cow
The breeder, the one who keeps the cow
The cow in question
An average yield of 5% per year
Client: AFIC
Art Director: Tholelosan
Sound Design: Pnoze
Sound Design: Pnoze
